Selling / RightSizing

Marketing Expertise
and Services

We have a range of marketing material and services that we put to work for you.

  • To effectively sell your home, we put ourselves into the shoes of potential buyers. We establish a small handful of relevant buyer profiles, we develop a message that will resonate with them, and we determine the best channels to reach them.

  • We produce the following documents, to help buyers make confident and informed decisions when offering on property:

    • Detailed floor plans with room dimensions.
    • Prelist home inspection (freehold).
    • Order status certificate (condo).
    • Detailed list of upgrades/renovations completed since the time of purchase.

    This information encourages firm, condition-free offers at a higher price point.

  • Staging is important to maximize the sale price of your home. Well-placed furniture brings scale to the home and allows buyers to better envision themselves in the space. As needed, we bring in a professional home stager to arrange furniture and accessories in ways that best utilize the space and that improve traffic flow during viewings. Rental pieces that complement the existing furniture can be brought in where needed.

  • Beautiful, high-quality photographs are the cornerstone of our print- and web-based marketing campaigns. We work with the best professional photographers in the business to make a compelling visual story of your property.

  • This allows potential purchasers to virtually tour the entire home. In our web-based world, this is rapidly becoming a necessity.

  • Our print material focuses on advertising the home, not ourselves. Everything is designed by our in-house marketing team, which includes two full-time graphic designers. They create the best print material in the business today.

    High-quality feature sheets will be available in your home, to help potential purchasers discover what makes your home great.

    “Just Listed” postcards will be delivered to all neighbourhood homes. Six percent of buyers come from friends and neighbours – those are potential purchasers that should not be ignored.

  • This makes your property easy to find, access and share. The web address is your property’s address and is featured on all our marketing materials. Buyers can easily contact us to ask further questions or request an appointment to tour your home. It includes all relevant details on the property, including floor plans, interactive tour, photos, and neighbourhood information.

  • We implement a sophisticated Facebook ad campaign directed at the target buyer demographic, using advanced targeting features. Targeting geographically to your postal code and relevant surrounding areas allows us to effectively reach the most likely buyers.

  • We quickly market your home to 500 of the top agents in the city by sending them information outlining the highlights of your home and directly linking them to your home’s individual website.

  • Sometimes a property has the potential to generate interest from the press. As appropriate, we contact The Globe and Mail, Toronto Life, BlogTO, National Post, and others, to encourage coverage.

  • A well-placed sign creates interest and drives potential buyers to seek out further information.

  • The MLS listing is often the first introduction potential buyers have to your property. By utilizing all the searchable fields to their full potential, the listing that buyers see answers their initial questions.

  • Driving foot traffic through your home is the best way to sell it for the highest price. An open house gives people who are serious about your property the answers they need, and highlights aspects that could be missed. We host a weekday Agent Open House, as well as weekend Public Open Houses to maximize industry exposure to your property. The open houses are advertised on the property website, our website,, and the “Just Listed” postcards.

All of these marketing initiatives come together into a cohesive campaign that is custom-built for your listing. Our goal is to attain the highest price for you and to minimize the strain of the selling process on you and your family.

If you or a family member is considering selling a home, or if you would like to learn more about our services, please contact us directly at 416-735-4665 or